The Red Digital Cinema Camera Company manufactures digital cinematography cameras and accessories for professional and cinematic use. The company was created and financed by Oakley founder Jim Jannard with the publicly expressed intent to reinvent the camera industry. The company's main product is the Red One, which can record at resolutions up to 4,096 horizontal by 2,304 vertical pixels, directly to flash or hard disk storage. It features a single Super 35-sized CMOS sensor and a cinematography industry standard PL mount.

On November 13, 2008, larger formats were announced, including a proposed expansion of up to 28,000 horizontal pixels, for a 261 megapixel sensor.